Reveal your event guest list to all of your influencers. If you can’t find a way of contacting them on the site, check for contact info through their social channels. When a reader sees a P.S. 3. She has helped with the growth of several companies by curating original content, leading brand development initiatives, and driving business objectives. They have the right audience, great engagement, and they’ve even promoted other products in the past. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. In particular, brands tend to go into a ton of detail about their products. There are lots of resources for finding relevant blogs (like. And it helps you understand their tone as well. Pro tip: When writing an email to an influencer, avoid adding any links in the body. Otherwise, you’ll risk getting ignored by them. Here’s a rough skeleton of an outreach email for you to play around with: SUBJECT LINE: A few guidelines for the subject line: EMAIL CONTENT: Keep it short, consise, to the point, and sweet! A great influencer company that can help you approach content creators about promoting your products is. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. makes us feel special and makes you seem more like a person as well! But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. Influencer companies are great resources for brands that are looking to connect with influencers. Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. In particular, brands tend to go into a ton of detail about their products. Hi [name], My name is [your name] from [company]. Saying “write about my Artist Shop” doesn’t make you stand out. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. Most involve not thinking about an influencer as an actual person, but just as a means to an end. in a message, chances are they will actually read it before the rest of the message. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio silence. On the other hand, bribing? However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. Bloggers you work with really are your brand advocates. When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. Approaching influencers can be a labor-intensive process. Showing that you’re actually interested in their content goes a long way. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. Interested in working with social influencers to promote your product? Now go forth into the wonderful world of email outreach! With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. DM them a straightforward message, and ask an influencer something like: "Hi Johnny, I would like to pay you for promoting my ____ product. Your influencers will be very happy as they will be able to provide their fanbase with value that they couldn’t have without you; It creates a buzz around your products and gives off the image that they’re the “it thing” in your niche right now Now you’re trying to figure out how to approach that influencer in a way that will actually yield results. How Will Hiding Instagram “Likes” Impact Influencers? Otherwise, you’ll risk getting ignored by them. I would love to work with you and create a “10 Ways to Wear a Geeky Graphic Tee” post for your blog featuring designs from my Threadless Artist Shop, “[name of shop, link to it],” if you’d be interested. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?). The last thing you want is for your email to end up in an influencer’s junk mail. Bloggers have a lot to lose if their audience isn’t into it. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. If they’re. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. Start following hashtags for your own business. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. A call to action: Finish your message with a call to action. as easy as clicking a button. Only after the influencer tried and loved your products is it appropriate to offer them a partnership. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) You can offer them a gift. One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. A call to action: Finish your message with a call to action. Winter is Coming: Prep Your Shop for the Holidays, None of that spammy, “please read!” or “urgent!” or “hello”. A call to action: Finish your message with a call to action. If your subject line isn’t interesting, the influencer or their manager may not even open your email. Transform Your Collections into Holiday Gift Guides. . Here, a question could work well (eg. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. ❹ List the benefits of being your brand ambassador. We’re just here to help you tell it. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. Some influencers prefer this approach as it keeps all their communications on one platform. Personalize your email to every blogger you email. (Think about how well they work on you.) Comment on posts, share them, like tweets, follow them on social media, etc. New Product Update: Add Ultra Premium Masks to Your Artist Shop! The last thing you want is for your email to end up in an influencer’s … You can offer them a gift after they’ve written about your product, but don’t bribe them to get them to write a positive post. 4 common misconceptions about influencer marketing, 3 things successful influencer marketing brands have in common, How To Grow Your Followers And Make Money As An Instagram…, How To Be A Successful Travel Influencer: Dimitar Hristov. I ended up offering them their pick of 5 art prints free of charge to use for the post and, of course, that we would share the post on our social channels. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. The answer is really simple: look at their social media bio. Here’s what you gotta do to know what you’re going to offer them, know what you want, to become familiar with the blog, and to get prepared. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. How to Work with Influencers Step 1: Find the Right Influencer. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice, #TheMoreYouKnow) It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. THE ‘ABOUT’ AND THE ASK: Better to keep this short, simple, and to the point, and make your ask clear. Better to keep this short, simple, and to the point, and make your ask clear. It’s that simple. Before you start your influencer outreach, set some time aside to learn about them. There is no outreach, there is "hiring." When a reader sees a P.S. The P.S. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Then if they don’t, just to send a follow-up reminder email checking to see if they got your message. makes us feel special and. We’ve Increased Your Artist Shop Earnings—Again! If they post about you (even if it’s just a promo tweet), share their social posts about you across your social media as well! Read on to find out! After all, if the content about your product is perceived as inauthentic, trust will break down and could have a negative effect on both you and the influencer. They easily may have missed or forgotten to respond to your email. Having a few posts that you’ve written or having your stuff featured/reviewed on other smaller blogs 1: gives you some credibility and shows you’ve worked with people before, 2: gives you posts to link to in your email, and 3: is good practice before reaching out to a bigtime blogger. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. Thank you! To avoid this, limit your message to three or four sentences max. You’ve heard the term influencer outreach thousands of times before. According to a poll on the Tomoson blog, 59% of marketers are p… It takes time and effort. One way to show you’ve read up on someone’s blog? It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. A great influencer company that can help you approach content creators about promoting your products is Social Elite. It should be simple and to the point. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. Not cool, and kind of shady! If you can’t find a way of contacting them on the site, check for contact info through their social channels. Hi [name], I’m [your name] from [company name]. In exchange, share their promo codes and their account on your company’s profiles as well. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. But you’re bound to get some bites! Being friendly and inviting. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. Just make sure to tailor your message to the influencer you’re sending it to. Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! But don’t be demanding. To have the best chances of success with your influencer partnership, here are a few important steps to take. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). Wondering how to find and connect with the right influencers? ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. When EA launched the highly-anticipated Star Wars: … For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. Give them an enticing reason to work with you. Bloggers have a lot of emails to go through – this happens all the time. Hey there, [Blogger’s name or, if they’re a total ghost or it’s not specific which of the Blog’s writers it will go to, “people of BLOG TITLE”]! Being friendly and inviting. But others require a little detective work. My rule when I’m reaching out is to wait a week or two to give them time to respond. The length of your messages to influencers probably matters more than you think. So, how do you work with influencers to promote your products and how do you run effective campaigns? Simply put, they may perceive you as disingenuine. They’re sometimes easier to reach than the head honcho. Illustrations done by the amazing Katie Lukes. Simply work with your influencer to create a custom promo code that includes both of your brands in the hashtag, ask they use it for their posts with the specific products that you’ve given them, and have them link the posts back to you. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. Pro tip: When writing an email to an influencer, avoid adding any links in the body. Seek out and contact bloggers with the audience you’re trying to reach. As we’ve already established, there’s a lot of competition in the inbox of a content creator. They easily may have missed or forgotten to respond to your email. You need to offer something in return. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Here are some tips to increase your success: Make sure you’re emailing from a professional-looking address with a … The post turned out great, they were thrilled to work with us and got some fun new prints out of it! You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) Share Content Even After the Event You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. How to Reach Out to Bloggers and Social Media Influencers, How to Write Emails to Influencers (That Will Get Opened and Read), How to Reach Out to Influencers So That They Can’t Say No, How to Get a Blogger to Promote Your Product, 7 Tools for Finding & Connecting Influential Bloggers, Blogger Outreach Tips: How to Write Outreach Emails That Don’t Suck, How to Reach Out to Bloggers to Promote Your Brand, 2020 Year in Review: The Resilience and Growth of Our Artist Community. Before you start your influencer outreach, set some time aside to learn about them. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. This is a trick that copywriters use all the time as a sales tactic. Bloggers have a, of emails to go through – this happens all the time. If that goes unanswered, back away. Ask them to spread the word about the event and to feel free to mention the names of guests too. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Lifehacker said, “one reason this wonderful idea [of emailing bloggers] isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return.” It’s great for you if a blogger features your Artist Shop! what you’re going to offer to the blogger. 1. Who you are: (what is your brand/product?) Introduce yourself and what you do. My name is [your name], I’m a [your title] at [where you work – link to it!] There’s hope! By sending these long messages, they risk being ignored by their subjects. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. On the other hand, bribing? This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. Reach out directly! Reading up on a blog you’re going to pitch to beforehand will also help you figure out what kind of post ideas and offers appeal to them, if they’re even actively posting on their blog anymore at all, and will save you the awkward moment of pitching a post they published something similar to just recently. Simply put, they may perceive you as disingenuine.First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Influencers don’t mind picking up something at the grocery store; they’ll mind driving all over town on a wild goose chase! This is a trick that copywriters use all the time as a sales tactic. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. And of course, there are plenty more types of templates as well as resources out there, like the following: Sources for this article and resources for YOU! What Not to Do. Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. [Helps to have little footer information (see my example email to Foxtail and Moss)]. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. Get involved! In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. You can try again in a few weeks, maybe even months, but you don’t want to burn a possible bridge later by being a nuisance now. Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. I recently discovered your blog and have been reading it like crazy! Thank you so much for your time and let me know if you’d be interested! Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. Don’t bait-and-switch your influencers and ambassadors. Get engaged, not stalkery. 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